Delivery platform Just Eat has begun removing inaccurate AI-generated images from Irish takeaway menus, apologising for pictures that misrepresented items, according to The Journal.

The Irish newspaper reported that although Just Eat has currently paused the technology’s rollout, it plans to continue development on the tool rather than abandoning it.

The auto-generated images struggled to accurately depict the food listed. For instance, a batter burger, a burger with a battered patty, was shown as a patty with deep fried buns, while the deep-fried fish dish scampi was rendered as sushi.

The tool also faced issues depicting basic items such as bottled water, which was shown in a glass.

The pictures were clearly labelled as ‘AI generated’ on the app.

In a statement to The Journal, Just Eat said: ““We’ve been trialling AI-enhanced images and as with any new technology, it isn’t always quite right the first time. We’re sorry for any inaccurate images that have been posted.

“We’re in the process of removing them and have paused rolling this out while we further develop the tool to ensure it best serves our partners and customers.”

It added that it wants customers to be sure that the images accurately reflect what they are ordering.

Just Eat has been trialling the technology for the past few months, the paper added, using it new menu items based on images of similar products.

The company also does not allow users to upload their own AI generated-images, and told The Journal that every image is checked by a human.

Restaurants can opt out of the trial and upload their own photographs at any time, it added.

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